Ad Formats
 
Our network uses IAB certified ad serving technology, so all campaign performance and time reports contain IAB certified impression counts. We support JPG, GIF, Flash and a variety of other rich media file formats. Rich media file formats supported include SWF, HTML, EyeBlaster, Unicast, Eyewonder, Pointroll, Klipmart, and Motif.
 
We serve standard IAB ads sized units including:
  • Square             160 x 160 pixels
  • Square             300 x 250 pixels
  • Skyscraper       160 x 600 pixels
  • Banner              468 x 60  pixels 
  • Leaderboard      728 x 90  pixels
  • Pop Behind       720 x 300 pixels
Max size for .jpeg and .gif files is 35k. Max size for flash is 100k. Max animation length is 15 seconds. Max 3 loops.
 
3rd Party advertising tags
All 3rd Party advertising tags are accepted on the Reach Sales Advertising Network including DoubleClick, Atlas, etc
Flash Requirements
  • Max file size is 100K
  • File must be clicktag compatible per the Adobe / Macromedia Flash standard
  • Requires up to 5 business days to review and ensure that the ad is displayed properly and clicks are counted accurately through our ad server
  • Audio must be user-initiated
  • Three loop max restriction
  • Click-through URL must open in a new window
  • Important: All FLASH banners require a clickTAG. For ALL Flash banners a clickTAG
    command on the button layer is required as shown below:

    on (release){ GetURL (_root.clickTAG); }

 
Video and Expandable Requirements
  • Initial File Size: 30K, 70k per panel
  • Audio Initation: User Click
  • Expand Initiation: User Click or Roll Over
  • Contract Initiation: User Roll Off
  • Direction of Expansion 728x90 : Down
  • Direction of Expansion 160x600 : Left
  • Direction of Expansion 250x250 : Down or Up
  • Max Expand Size 728x90: 728x225
  • Max Expand Size 160x600: 320x600
  • Max Expand Size 250x250: 500x500
  • Close Button & Controls: Required, top right
  • Animation Length: 15 seconds
  • Looping: 3 loops max
  • Max Uninitiated Video Length: Up to 30 seconds
  • Expandable Hotspot Limitations: 33% of ad

HTML Requirements

  • Max file size for the HTML file is 100K
  • File format can either be HTML or TXT
  • For ad code from another ad server, file must be third party click tracking enabled
  • Requires up to 5 business days to review and ensure that the ad is displayed properly and clicks are counted accurately through our ad server
  • Audio must be user-initiated
  • IFRAME/JavaScript tags are accepted for third-party serving
  • Three loop max restriction
  • Click-through URL must open in a new window